Deng Zhiyi, chairman of Zhongshan Golden Horse. [Photo by Wen Bo]

Last December, the Zhongshan Golden Horse (GH) ushered in a glittering moment that it became the first amusement equipment manufacturing company listed in the A-share market. Deng Zhiyi, chairman of GH, said in an interview that GH was exploring a "two-wheel drive" development model. Firstly, it's designed to strengthen existing amusement equipment manufacturing and continue to develop high-end products and international brand. Secondly, it was designed to develop the terminus market of the cultural tourism park.

In 1999, Deng Zhiyi founded Golden Horse Amusement Machine Co Ltd. At the beginning, Deng Zhiyi visited those countries with cutting-edge technologies every year to broaden his horizons.

In 2007, Deng Zhiyi and his team adjusted the development strategy of GH. They began to develop towards a high-end market and carried out the layout in relevant technological innovation areas.

Presently, GH has become one of China's main manufacturing companies of large-scale amusement equipment. Its products are not only used in domestic large-scale theme parks such as Happy Valley and Fantawild, but also exported to more than 30 countries and regions such as Eastern Europe, Southeast Asia and the Middle East. GH products can now be found in many internationally famous theme parks.

GH last month established a wholly-owned subsidiary, the Zhongshan Golden Horse Cultural Tourism Development Co Ltd, which means the company is once again standing at the crossroads of transformation.

GH currently has industry leading talents including national amusement equipment authoritative experts, professor-level senior engineers, a 200-man strong, young, creative R&D technology team, a manufacturing and installation team of senior special equipment personnel with professional skills, as well as efficient sales, after-sales service and logistics teams, which together provide strong support for the company's continuous innovation.

"With constant innovation, GH has so far created more than 300 products in 13 categories with diverse styles and a complete range," Deng Zhiyi said. "Currently, the company is developing more innovative, entertaining and immersive high-end amusement facilities for the integration of animation, film, and television."