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Fast fashion giant intends to settle in Shaxi
Updated: 2021-01-25    Source: Zhongshan Daily Large Medium Small Print

A delegation from Zhejiang Hangzhou FastFish Garment Co Ltd recently visited Shaxi Town, Zhongshan City to discuss with the leaders of the town about the company's plan to set up its Guangdong-Hong Kong-Macao Greater Bay Area sister headquarters in Shaxi Town.

FastFish is a leading fast fashion clothing brand in China whose main businesses include clothing, shoes, hats, daily necessities and others. It was founded in Hangzhou, Zhejiang Province in 2002. After more than ten years of rapid development, its brand stores have spread to nearly 1,000 cities and towns across the country, with more than 3,000 franchise stores.

In accordance with its development plan and market research, FastFish intends to set up its Guangdong-Hong Kong-Macao Greater Bay Area sister headquarters in Shaxi Town. It plans to invest 600 million yuan and establish an integrated textile and clothing supply chain with online and offline sales, combinate retail and employee training, integrate R&D and artificial intelligence, improve big data processing of surface materials R&D, increase the innovation and creation of the IP industry and designer brands, develop intelligent storage application of online warehouses, etc. The output value of the project is expected to exceed 3 billion yuan.

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