Ali Data on November 12 released the Double-11 Shopping Festival sales data. Guangdong Province ranked first in China with a turnover of 61.2 billion yuan. Guangdong's external sales reached 99.2 billion yuan.

Zhongshan's turnover was 2.29 billion yuan, ranking sixth in Guangdong. A large number of refrigerators, televisions, small household appliances, lighting, clothing, household consumer goods, and other products made by small and micro enterprises in Zhongshan were sold online to the whole country.

Ali Data displayed the consumer profile: post-90s citizens ranked first in sales, followed by the post-80s generation; the most popular product this sale was mobile phones. In addition to popular Chinese brands like Huawei and Midea, brands like Apple and Nike also saw high sales.

According to statistics from SF Express Group of Zhongshan, the total business volume this Double-11 sales increased by 64.93% compared with the normal average. On the other hand, the delivery volume of the China Post's EMS in Zhongshan increased by 40% this holiday compared with its average daily deliveries.