The 8th Guangzhou International Smart Home Exhibition 2019 was held in Guangzhou from December 17 to 19. The physical live studio for online influencers built by Diandian Intelligent, a brand company of Guangdong Xianxing Display Products Industry Co Ltd, made its debut at the exhibition.

Xianxing's businesses mainly involve the development and design of product display stands, counter stores and specialty stores, covering household appliances, mobile phones and other industries. So far, it has designed and built more than 60,000 stores for Galanz, Midea, Gree and other home appliance giants, and more than 20,000 terminal outlets and physical experience stores for OPPO, Samsung, HP and other mobile phone electronics enterprises.

Besides, Xianxing has taken advantage of its technological strength in the display industry for many years, found new retail opportunities for selling goods through online broadcasting. The company builds offline live studio for online influencers to attract fans through live broadcasting and sell products through online platforms. This way, physical stores can sell products through both online and offline channels.

"Selling products through online live broadcasting can offer consumers with personal experience and greatly encourage them to purchase products," said Lu Songqiang, General Manager of Xianxing, adding that this new retail sales model would improve the situation that physical stores passively wait for customers, and bring more customers to physical stores.