Which industry is most popular this year? It may undoubtedly be the influencer marketing industry.

From specialized agricultural products to industrial products such as clothing, household appliances and lighting, more and more commodities have opened up new channels and are sold to all parts of the country through live streaming.

Many enterprises in Zhongshan also joined the recent "livestreaming festival". Many well-known enterprises, such as C&S Paper Co Ltd and TAILI Group, have turned live stream selling into their main sales channel. Brand enterprises such as CAISEDI and Leeper are also testing the waters to develop new online retail methods.

Influencer marketing improves the sale conversion rate for merchants. For consumers, it provides a better shopping experience. The driving force of the popularity of influencer marketing is the positive transformation of new e-commerce retail.

On the Afternoon of April 12, a girl in Longrui Garment City curiously watches a livestream host. [Photo by Yu Zhaoyu]

This is the Shenwan Pineapple, and you really should buy it! [Photo by Sun Junjun]

Saleswoman Cai Xiaojuan turns into a live stream host and she is good at selling fashion clothes. [Photo by Sun Junjun]

Hosts of different styles take turns pitching their products. There is always one that can attract your attention! [Photo by Sun Junjun]

Anchors from several live streaming platforms gather together with many enthusiastic fans. [Photo by Sun Junjun]

On the Afternoon of April 12, Longrui Garment City works with the Tik Tok and Youbo live streaming platforms, and hold a broadcast. [Photo by Yu Zhaoyu]

Suppliers and restaurants cooperate vigorously so their products are fresh and attractive. [Photo by Sun Junjun]

Some commercial complexes in Zhongshan start live streaming. [Photo by Yu Zhaoyu]