In the recent "March 28" Online Celebrities Live Streaming Promotion Festival, Shaxi merchants gained considerable profits. Now, the question is how to make good use of this opportunity to develop Shaxi from a strong garment production town to a full chain industry, and then make breakthroughs in the new sales format?

A few days ago, Xu Yeheng, mayor of Shaxi Town, said in an interview that the epidemic, while presenting a great challenge to the traditional sales model, also rapidly boosted the growth of online sales. Shaxi is adopting "government-led, market-oriented operation", focusing on building projects such as live streaming centers, clothing supply chain platforms, and e-commerce business incubation bases. The 73,000-square-meter Shaxi Internet Live Broadcasting Building will be put into use in the near future.

"George Tommy Garments Co Ltd set up Zhongshan's first Taobao live streaming base last year. More recently, Ali Group's 1688 Live Streaming Base has been planned in Shaxi. There are also some government properties that can be revitalized and a new live broadcast park will be built by combining cultural creation, tourism and even entertainment." Xu Yeheng noted.

Shaxi currently plans to expand the influence of the "Fashion Shaxi" regional brand by setting up a township e-commerce service center, focusing on building a live streaming base, promoting online group development. In response to the demand for live e-commerce in the clothing industry, Shaxi will vigorously develop new formats for live e-commerce, innovate new business models, and build an "online celebrity live streaming base".