"Everyone, let's count down from five, and place your order right away!" Hu Minqiang, general manager of Zhongshan Lanwo Clothing Co Ltd, sat in front of the camera on the morning of November 28 and started a live broadcast that would last several hours.

Sparked by the buzz of the previous broadcast, the studio drew huge crowds that day. This single live broadcast attracted about 1.28 million online viewers, with the daily sales of nearly 4 million yuan, which once again broke his sales record.

It only took Hu Minqiang half a year to go from being an amateur live streamer to becoming an online celebrity with millions of followers. Affected by the COVID-19 epidemic, his company was on the verge of bankruptcy. But Hu's bold attempt developed a new sales plan. 

At present, under his leadership, the company is gradually breaking away from the original business model and is seeing a transformation from the traditional clothing manufacturing industry to the live broadcast e-commerce industry.