“We have 3 standard booths, the largest exhibition area among all exhibiting enterprises. We have signed 200 million yuan worth intent orders with Philippine clients.” The Asian Sanitary & Bathroom Accessories Show concluded in Hong Kong on October 29. Speaking of the event, Miss Lie, who is the responsible person of Zhongshan Liewu Sanitary Ware Co Ltd, was pleased with the achievements.

Besides Liewu, dozens of Zhongshan-based companies including Delicacy, Neptum and Senlia participated in the show, according to Zhongshan Commerce Bureau.

The influence of “Zhongshan Shower Room” regional brand is growing, as Zhongshan-made products have accounted over 70% share of the domestic high-end shower room market and 40% of the total export volume, according to Zhongshan Bathing Industry Association. 

In recent years, Zhongshan companies took important parts in some exhibitions in Hong Kong and Shanghai. Some companies also access to the internet and capital markets. At present, an increasing number of small and medium enterprises start exploring emerging markets. Companies like Liewu, Delicacy and Neptum also improve production efficiency and product competitiveness through “machine replaces human”.