Delisnow's production line. [Photo by Yi Chengle]

A lavender box printed with Chinese flowers and birds, pavilions, and a bright moon, when unpacked, displayed carefully placed "Snow Moon Cake" ice creams in 6 refreshing flavors. A few days ago, a batch of these delicious ice creams passed Zhongshan Customs' inspection, and then they were loaded onto a cold chain container from Zhongshan Delisnow Food Co Ltd. They departed and were set to be transported to Britain and the rest of Europe by container ship two days ago.

This is the first time that ice creams made in Zhongshan have been exported to developed countries in the European Union. Liang Jinhua, General Manager of Delisnow, said that the Zhongshan ice cream is expected to arrive in Europe within a month.

Delisnow Food, located in Banfu Town, is a new "competitor" compared with the old brands of the ice cream industry. The "Snow Moon Cake" ice cream shipped this time is a new product that was launched last year. It was inspired by chocolate moon cake and snow skin moon cake.

A British merchant, who later became a new dealer for Delisnow, took a fancy to this new product at a food exhibition this year. This resulted in a successful export endeavor. Liang stated that if this "trial export" succeeds, he plans to further explore the European and American markets.

"The outer skin of 'Snow Moon Cakes' feature milk flavored ice cream and one of six different flavored fillings. This ice cream was inspired by the moon cake baking process, and it took nearly two years to develop," said Liang. This year, Delisnow has scaled up its research and development resulting in the launch of another four new flavors. Delisnow's Snow Moon Cake ice creams are ready to please ice cream lovers as they celebrate the Mid-Autumn Festival.

Recently, Liang's company has offered over a hundred kinds of ice cream. Over the past two years, he has been studying the "online celebrity economy" in the hope of finding a breakthrough for "domestic ice cream". Within a year, "online celebrity products" will have accounted for more than 20% of the company's sales.

Currently, the company has accelerated the development of online celebrity products through independent research and development. Through the cooperation with light industry universities in Guangdong and Zhengzhou, Delisnow has launched the "double-yolked egg" ice cream, Guangdong herbal tea ice lolly, and others.