The 2026 China (Guangzhou) Cross-Border E-Commerce Fair (CCEF) took place at the Canton Fair Complex in Pazhou, Guangzhou from June 16 to 18.

Over 50 premium companies in Zhongshan exhibited as a group, showcasing products from the city's key industrial clusters, including lighting, smart home appliances, hardware and locks, household and personal care items, stationery and gifts.

Two major cross-border industry alliances took center stage. The Industrial Cluster Cross-Border E-Commerce Enterprise Alliance (Zhongshan) brought together established players across multiple categories, including Meiyi Bag and Yongding Technology, presenting a full ecosystem from product display to supply chain services.

At their booths, premium Zhongshan products, such as smart locks, handbags, pet supplies, small appliances and suitcases, drew crowds of buyers.

Meanwhile, the Zhongshan Lighting Factory Cross-Border Spot Goods Alliance invited over 40 source factories based in Guzhen and Henglan towns to exhibit.

The displays featured indoor and outdoor lighting, smart lights and decorative fixtures, offering one-stop sourcing for cross-border sellers on Amazon, Walmart among other platforms.