Twelve leading lighting enterprises based in Guzhen, Zhongshan recently founded the “Guzhen Lighting Brand Alliance Company”, hoping to build and promote the “Guzhen Lighting” brand in the world.

Chairman of Kinglong Lighting Co Ltd Mr Yuan Shiqiang was appointed as the chairman of the alliance company. He said Guzhen, also known as “China Lighting Capital”, provides OEM and ODM service to international lighting makers with only low profit. Under “The Belt and Road” initiative, Guzhen lighting industry should build its own self-developed brand. The “Guzhen Lighting Brand Alliance Company” is formed by Zhongshan Lighting Capital Industry Investment Company and leading lighting enterprises such as Kinglong and Huayi. The alliance company will have 30 or even 50 shareholders soon in future.

In the next stage, the alliance company plans to register the company in Europe and founds its marketing team. It hopes to deliver brand products directly to sales terminals. “The first stop will be Germany, and gradually the US, Brazil, African countries, and the whole world.”

The establishment is supported by government financially. Reportedly, the company will receive 10mn yuan per year supporting fund in the coming three years.