Dozens of underwear enterprises in Xiaolan Town supported each other in the Underwear Fair.[Photo by Huang Biao]

SIUF2019 China (Shenzhen) International Brand Underwear Fair was held in Shenzhen from April 19 to 21. It was a professional brand underwear fair with global scale and leading influence.

Xiaolan Chamber of Commerce organized 37 underwear manufacturing enterprises in the underwear industry of the town to jointly present themselves and support each other in the fair. With a total booth area of 2,900 square meters, the Xiaolan underwear enterprises attract many professional businessmen to come to discuss business cooperation opportunities during the three-day fair.

Five underwear enterprises in Xiaolan Town, including Zhongshan Pinzhe Garment Co Ltd, won special honors at the "SIUF2018-2019 Annual Award Ceremony of China Lingerie Industry" held during the fair.

In addition, the 101st China Knitted Cotton Fair & China Life Textiles Expo was held in Shanghai from April 20 to 22. Xiaolan Chamber of Commerce organized 10 underwear manufacturing enterprises to participate and support each other in the fair in Shanghai, showing the charm of underwear products of Xiaolan Town, the "Famous Chinese Underwear Town".

According to several business executives, in addition to cost savings, huddling for exhibition also made it easier for enterprises to find new business opportunities and market breakthroughs, enhance the regional brand and corporate brand image of industrial clusters. Through exhibition and competition on the same stage, enterprises could also find the gap between them and their peers and broaden the enterprise research and development ideas, so as to enhance the market competitiveness of the enterprises.