On May 20, 2019, the launching ceremony of the Guangdong Consumption Promotion Event (Summer) and "Family May 20" Shopping Festival was organized at the Yihua Department Store. The Zhongshan Bureau of Commerce will in 2019 allocate 27 million yuan as special funds for commerce and trade circulation in a bid to encourage and promote consumption.

According to a staff representative from Zhongshan Bureau of Commerce, Zhongshan's efforts in promoting consumption will be as follows:

Firstly, towns and districts will be encouraged to plan and build future business and food streets, guide physical stores to make a reasonable arrangement on building commercial outlets in communities and develop new growth points for consumption.

Secondly, greater support will be given to encourage more companies to get involved in the "Promotion Festival" and "Large-scale Consumption Promotion Event" in order to make more discounts for citizens.

Moreover, focus will be on the construction of the city's commodity trading markets, which will integrate convention and exhibition, fashion design, original brands, tourism and leisure. Such efforts aim at facilitating the city's industrial growth.

Furthermore, "separating production from sales" will be promoted. To be specific, manufacturers will be encouraged to found their trading subsidiaries who will develop e-commerce and set up e-commerce flagship stores to accelerate the growth of "Internet plus manufacturing".

Finally, physical stores will be supported to increase online selling channels with an aim to promote the transformation and upgrading of "Internet plus retail".

It is said that this promotion event will involve numerous products in many shopping malls and supermarkets in Zhongshan. For more promotional details and relevant promotional activities, consumers can access Zhongshan Bureau of Commerce's official website and WeChat account.