On the morning of June 6, the inaugural ceremony of Alibaba 1688 Live Stream Base of Zhongshan and the launch ceremony of the Zhongshan 66 Live Stream Festival were held in Shaxi Town.

As the fourth nationwide and the first "business + live stream" base in Guangdong and even in the Guangdong-Hongkong-Macao Greater Bay Area of Alibaba 1688, the Base will empower Zhongshan's manufacturing with digitalization, promote local enterprises to unlock the modern potential of live streaming, as well as assist small- and medium-sized enterprises to build the digital production and marketing systems to develop domestic and foreign markets.

The Zhongshan 66 Live Stream Festival also started that morning. Many local enterprises participated in the festival and brought up their latest flagship products, which were offered to customers with favorable prices. The event quickly attracted many netizens in just a few hours.