The Zhongshan Shaxi T-shirt Festival was launched on the afternoon of June 8 at Shaxi Global Fashion Town, Zhongshan.

The event will last for 5 days. It will include a launching ceremony and an exchange meeting offline, and such online activities as live streaming contest, social media challenges, the Best-selling Products Campaign, and "Online Influencers' Choices".

Consumers can search for "中山沙溪T恤节" on Douyin to participate in the shopping event.

This event is held to enhance the influence of the Zhongshan Shaxi Clothing Industry Belt, create a model for the live streaming sales industry, and promote the development of competitive industries in Shaxi Town and even in Zhongshan.

Shaxi Town is home to about 40,000 clothing industry workers, 5,000 clothing manufacturing enterprises, 61 clothing industry enterprises above designated size, and 12,000 upstream and downstream supporting enterprises.