The 2024 Zhongshan Casual Clothes Festival was launched in Shaxi Town on April 18. Online and offline activities will be carried out through April 23.

Before the opening, leaders of Shaxi Town and influential figures in the clothing industry made appearances at the promotion videos for the industrial belt and the event.

At the opening ceremony, two local garment enterprises in Shaxi shared their experiences in live streaming sales and brand building. High-profile figures from the live streaming sector were invited to a salon to discuss the development trends and market opportunities of Shaxi's casual clothing industry and share their insights about e-commerce platform operations.

Shaxi is a renowned hub for casual clothing across the country. It is home to approximately 13,000 clothing market players and over 3,000 supporting enterprises. It has Zhongshan's largest professional clothes wholesale market and more than 7,000 physical stores. Additionally, Shaxi Town serves as the production base for over 60 well-known brands at home and abroad, such as HLA, UNIQLO and ANTA.