Huang Jinghui, Party chief of Shaxi town in Zhongshan, joined local entrepreneurs Guo Changqi, Chen Jinkang and Xia Guoqiang for a livestreaming sales activity on the evening of May 26 at the Shaxi Fashion Product Selection Center.

The fresh format proved an instant hit. Viewership climbed steadily, surpassing 7,000 concurrent viewers within about 90 minutes and topping the livestream platform's menswear chart. Likes, comments and inquiries flooded the screen, creating a lively atmosphere that prompted many viewers to place orders.

It was the debut of the town's official livestreaming brand "Shaxi Selection", serving as a proactive exploration of Shaxi Clothing's shift from contract manufacturing to self-owned brand building.