After a half-year selection activity, the IP images of the Zhongshan Charity Parade and the Zhongshan Branch of the Red Cross Society of China were recently announced. An award ceremony was held on the afternoon of October 30 at Zhongshan Broadcasting & Television Station. IP image "Ah Shan & Ah Ci", the grand prize winner, will serve as the cultural icons of the Zhongshan Charity Parade event to further expand its influence.

There were over 140 submissions from such provinces and cities as Beijing, Shanghai, Chongqing, Guangzhou, Shenzhen, Suzhou and Zhuhai as well as Fujian and Hebei in addition to Zhongshan.

Sun Haijiang, a professional designer from Beijing, created the grand prize winning design "Ah Shan & Ah Ci" for the Zhongshan Charity Parade. The design "Xiao Hong" that was created by designer Wang Qianqian was selected as the IP image of the Zhongshan Branch of the Red Cross Society of China.