A live broadcast of new year flower sales took place next to Sanxian Mountain on Yinwan Road East, East District on the afternoon of January 31.

Due to the COVID-19 epidemic, Zhongshan canceled all large-scale Spring Festival flower fairs this year. In response, the Zhongshan Bureau of Agriculture and Rural Affairs, together with the Zhongshan Live Streaming E-commerce Association and the Zhongshan Landscape Architecture Association, on January 28 launched an online Spring Festival flower sales platform to expand marketing channels for flower growers in Zhongshan.

On January 31, the Zhongshan Live Streaming E-commerce Association conducted live broadcasts at Henglan Huaxin Garden Base and Sanxian Mountain in East District respectively, allowing citizens to place orders online and purchase flowers offline in these palces.

Feng Fei, a staff member of the Zhongshan Live Streaming E-commerce Association, said that since the online sales platform was launched, the total sales volume reached 120,000 yuan in 4 days, and the 2 live broadcasts on January 31 attracted nearly 180,000 people.