On December 29, 2022, the 18th China (Shenzhen) International Cultural Industry Fair (ICIF) opened at the Shenzhen World Exhibition & Convention Center.

Zhongshan organized more than 50 enterprises (organizations) to participate in the exhibition with over 200 works. With "cultural creation + " as the main feature, Zhongshan Pavilion showcased Zhongshan's achievements in building cultural and creative brands, developing cultural and creative products, promoting integration between culture and tourism, and promoting the high-quality development of its culture and tourism industry. Zhongshan Pavilion is divided into four zones for "Zhongshan Gifts" cultural and creative products, craft masters' skills, intangible cultural heritage in Zhongshan, and featured cultural and creative enterprises, respectively.