As early summer heat sweeps across southern China, a magical winter wonderland has emerged along the coast of Zhongshan's Cuiheng New District. The 2026 Zhongshan Coast Ice & Snow Festival has officially opened at the ShenZhong Link Sunrise Viewing Point, offering locals an unprecedented cool escape right at their doorstep.

The festival breaks the region's natural limitations on snow. Using the same high-temperature snow-making technology featured at the Sochi Winter Olympics, the venue produces soft, natural-feeling "summer snow" even when temperatures are well above the freezing point.
Visitors can enjoy a variety of snow activities, including an interactive snow play zone, an ice slide area, and themed photo spots. Shovels, buckets, snowball makers, and other tools are provided, allowing guests to build snowmen, have snowball fights, and make snowballs to their heart's content.

When you need a break from the snow, the stunning coastal scenery is just steps away. The ShenZhong Link Sunrise Viewing Point offers breathtaking views of Lingdingyang Bay, the cross-sea superstructure, and spectacular sunrises and sunsets. Every moment is picture-perfect.
The festival also features a vibrant food and camping area, with specialty tea drinks, charcoal-grilled barbecue, chilled desserts, and camping gear rentals. You can enjoy a glass of iced lemon tea or sizzling grilled skewers with the sea breeze, a perfect way to unwind after playing in the snow.
Event Details
Dates: April 4-May 10 (Fridays to Sundays and public holidays)
Time: 1:00 PM-10:00 PM
Location: ShenZhong Link Sunrise Viewing Point, Cuiheng New District, Zhongshan (Opposite the Marketing Exhibition Hall, Future Technology Center of the Bay Area)
Transportation:
- Self-driving: Navigate to "ShenZhong Link Sunrise Viewing Point (深中通道日出观赏点)"
- Bus: Check routes to the "Future Technology Center of the Bay Area"
Important Notes:
- Maximum capacity: 80 people per session
- Anti-slip shoe covers are provided free of charge.
- Visitors are advised to bring warm clothing to prevent catching a chill.
- In case of extreme weather, please follow official announcements for updates.
Don't miss this rare chance to enjoy snow by the sea in southern China, a perfect summer getaway for families and friends alike.
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