The 28th Chinese Mooncake Culture Festival was recently held in Beijing. A type of mooncake with white lotus seed paste and egg yolk fillings produced by Juxiangyuan won the title of "Famous Chinese Mooncake".
Juxiangyuan, a time-honored brand with a history of more than one hundred years, is becoming more and more popular. According to the company, Juxiangyuan has formulated and strictly implemented perfect standard procedures for the whole production process of mooncakes from raw materials to finished products. Besides, the company has established planting bases for the main raw materials, implemented source control and five food safety control systems, and adopted advanced production equipment and traditional technology to ensure product quality.
In recent years, the mooncake industry has further implemented the strategy of increasing categories, improving quality and creating brands for the consumer products. The mooncake market, with stable sales value of about 20 billion yuan, provides strong support for the development of China's food industry.