In order to enhance Zhongshan’s reputation and city influence, the new version of Zhongshan’s city image video has been broadcast on CCTV 1, CCTV News and Beijing West Railway Station during the coming half-year from October 2. At the same time, the video and relevant advertisements will also appear in traffic junctions such as Beijing Capital International Airport and Guangzhou Baiyun Airport.
The video covers representative elements of Zhongshan city including Su Bingtian the sprinter, Tsuihang New District, Shenzhen-Zhongshan Channel and former residence of Sun Yat-sen. It was also embedded with local special industrial features such as “Guzhen lighting” and “Dachong rosewood products”. The 15-second video vividly displays Zhongshan’s distinctive economic and cultural features.
To build city image and city brand, Zhongshan has further broadened its promotion channels and platforms to enhance publicity.
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