Designers from Guangzhou, Shenzhen, Dongguan and Zhongshan cities signed a contract on the afternoon of March 14, marking the official establishment of the "Rosewood Customization Designers Alliance".

The alliance was initiated by Zhongshan-based Dongcheng Furniture company and formed by over 20 design agencies. It aims to promote fashionable elements of rosewood products globally around "rosewood + customization", "rosewood + design", and other themes.