The Changhong Meiling International Marketing Headquarters was unveiled in Nantou Town on the morning of June 12.

It is reported that the headquarters, consisting of four departments and three centers, aims to integrate overseas marketing and service platforms and promote the transformation of overseas marketing systems. The four departments include the Refrigerator and Laundry Machine Marketing Department, the Television Marketing Department, the Air-Conditioner Marketing Department and the Display and Household Appliance Marketing Department. The three centers are the Brand Operation Center, the Channel Operation Center and the Platform Operation Center.

The establishment of the new IM headquarters will strongly enhance the coordinated development of different product lines and largely facilitate client resource sharing among product lines. These benefits will help Changhong Meiling to achieve a maximum integration of organization and marketing.

In recent years, with leading companies including Changhong as a driving force, Nantou Town has maintained a positive developmental momentum. There are a variety of 4,200 companies in Nantou, 3,000 of which are household appliance businesses.

In 2018, Nantou won country's first "China Home Appliance Brands Base" award.