At the global press conference on strategic cooperation held on the evening of August 8 in Guangzhou, Zhongshan Shenghuowuyou Department Store Co Ltd (Latt Liv) from Shaxi Town joined hands with JD Group, a famous e-commerce giant in China. Both sides will jointly set up the Jingmao Science and Technology Co Ltd in a bid to expand the sinking market and create a new retail mode.

With the help of JD's core resources such as smart supply chain technology, logistics, capital and platform, and Latt Liv's commodity, channel and customer resources, the Jingmao Science and Technology Co Ltd aims to connect online and offline retail systems, enable integrated development of e-commerce enterprises and physical stores, and help retail companies to achieve supply chain transformation and upgrading and speed up the development of sinking market.

Founed in July 2014, Latt Liv is mainly engaged in the chain retail of home life supplies and fast fashion. According to its chairman Zhao Shengqiang, Latt Liv has set up hundreds of stores over 170 counties and cities in 24 provinces across the country. The company also has a business presence in over 20 countries such as the US, India, the Philippines and Australia.