East District launched the 2020 Public Shopping Festival and released the first batch of promotional coupons on the evening of April 8 through its official WeChat account.

Merchants of different sizes are allowed to participate in this shopping festival, so many popular shops and small restaurants that are popular among young people have also joined in. At present, more than 80 businesses in the four business circles of Yihua Department Store, Lihe Plaza, Dasin Metro-Mall, and Zima Mall as well as in the major communities have joined the first stage of the event.

The 2020 East District Public Shopping Festival will last for 2 months and will distribute coupons at 8:00 pm every Wednesday through WeChat. A total of 110,000 coupons will be distributed, aiming to leverage a consumption volume of 5 million yuan.

The principle of "citizens consume, merchants share profits and government provides subsidy" is adopted for this preferential profit-sharing shopping festival. All merchants are required to apply for a "QSD Merchant" mark (QSD refers to "Quality, Security and Discount"). All participating merchants shall make promises to the citizens to ensure "a safe consumption environment, quality products, and good services".