Headquartered in Zhongshan's Fusha Town, Guangdong Weili Electrical Appliances Co recently released its annual financial report for 2024. The company's total annual revenue rose 22.86% to 4.3 billion yuan, an increase of 0.8 billion yuan from a year earlier.

In Weili's production workshop, Li Dehua, a project manager of operation and management, noted that the new year has just begun, and the company is already working at full capacity to fulfill orders.

"This is the microwave oven final assembly line that has completed digitalization and automation upgrades last year. The output has been increasing in spite of reduced number of workers. We can now produce more than 3,000 microwave ovens a day," Li Dehua said.

In 2024, Weili seized the market with continuous product innovation. The company developed the first internet-famous smoothie machine in the world. It has been a hot seller since its launch, with an average monthly order amount approaching 50 million yuan.

Weili also sent sales teams to Europe, America, the Middle East, Africa, Japan, South Korea, Southeast Asia, Australia and other regions to visit clients, expand business territories and grab orders.

The company values talent and steps up its efforts in research and development and sales talent recruitment. "Only by relying on talent and innovative products can our company stand out from fierce competition," said Jiang Bo, vice president and chief of operation and management of Weili.