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'Shaxi Clothing' showcased at Guangdong Fashion Week
Updated: 2025-04-25    Source: Zhongshan Daily Large Medium Small Print

A joint exhibition of brands in the Shaxi Casual Clothing Export Base was held in Panyu, Guangzhou on April 23 during the Guangdong Fashion Week 2025 (Spring Edition). Sixteen garment enterprises based in Shaxi participated in the event to showcase the development achievements and fashion charm of "Shaxi Clothing".

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Wisdom Garment, a Shaxi-based company, unveiled three flagship clothing lines: premium outdoor wear, sports & fitness apparel, and children's fashion collections. Fifteen Shaxi enterprises, including Royal Family and Tonvex Garment, launched a diverse range of fashion products featuring outdoor technology, trendsetting designs and functional clothing.

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An exhibition was held by the Shaxi Casual Clothing Export Base to present the accomplishments of "Shaxi Clothing" in intelligent manufacturing, innovative design and brand building.

Shaxi is a well-known town for casual wear in China. It is home to three digital and intelligent factories (workshops), with a daily production capacity exceeding 100,000 pieces. It has also facilitated over 100 enterprises to complete digital transformation and upgrading.

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In the field of live-streaming e-commerce, Shaxi has given birth to well-known online brands such as Royal Family and Wendao. There are over 1,180 enterprise live-streaming rooms and up to 6,000 practitioners. In 2024, Shaxi's total live-streaming sales surpassed 10 billion yuan.

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