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Enterprise kicks off New Year with overseas order surge
Updated: 2026-01-07    Source: Zhongshan Daily Large Medium Small Print

On January 5, in the storage workshop of Ruicheng Clothing, a company located in Zhongshan Apparel Industry Alliance's industrial park in Shaxi Town, robots were precisely sorting parcels, while real-time production data flashed across smart displays.

"In just five days, new overseas orders have filled our schedule through April, seeing a double-digit growth from last year", said general manager Zhang Qi fresh from a video call with a European client. "All are summer apparel orders from the Netherlands, Germany and Belgium, totaling over 1 million pieces."

From Wenzhou roots to Dutch markets, denim processing to fashion apparel, and manual workshops to smart factories, Ruicheng Clothing has honed its edge over 22 years to become a core supplier for major European brands.

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To tackle labor shortages and low efficiency in traditional apparel manufacturing, the company invested over 15 million yuan in the past 2 years for intelligent upgrades, including automated cutting machines, smart hanging systems and warehouse robots. These upgrades have cut labor costs significantly and boosted productivity by over 30%.

For quality control, intelligent systems enable full-process data traceability, ensuring every garment's stitching and seams meet standards. Raw materials and packaging comply with EU environmental regulations, cementing long-term European client trust.

Rooted in integrity, Ruicheng Clothing maintains decade-strong partnerships with many brands. The company invests about 5 million yuan per year in R&D, and co-develops products with its clients to align precisely with European market demands, driving order growth against industry trends.

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