Inside the Shaxi Fashion E-commerce Selection Center at Xingbao Times Square, livestreamers held up clothing and energetically conducted livestreaming sales in front of phone cameras.

As a one-stop livestream e-commerce platform jointly developed by Zhongshan's Shaxi Town and local enterprises, the center now partners with supply chains covering over 20,000 product categories. Partners include local garment companies and high-quality brands nationwide, spanning apparel, daily consumer goods, food, and more sectors. It has also established partnerships with over 30 local and regional internet influencers.

This year, Shaxi Town will promote deeper ties between the center and professional MCN agencies to strengthen the "Shaxi Selected" regional brand, aiming to help over 30 local apparel firms expand online sales channels within the year.

Currently, Shaxi Town has over 10 livestream bases, more than 1,180 enterprise livestream studios, and nearly 6,000 professionals. In 2024, its online sales revenue exceeded 10 billion yuan.