The Magic World, an immersive IP‑themed complex combining hotel accommodation, amusement parks and retail, opened on June 27 on Ma'an Island in Zhongshan.

Spanning roughly 20,000 square meters, the Magic World brings together more than 10 renowned IPs from 4 major international groups, including Mattel, Hasbro, WildBrain and Crayola. 

Over 40 diverse brands have already moved in, covering a full spectrum of offerings from specialty dining and trendy retail to convenient lifestyle services.

By day, visitors can immerse themselves in park adventures; at dusk, they can enjoy stunning riverside sunsets; and at night, they can wander along the waterfront — all offering a one‑stop romantic and leisurely escape.