Hea Zhongshan, an online platform for rural tourism, was put into trial operation on November 1.

The platform, combining Zhongshan's rural tourism information and resources, is launched to boost the city's agricultural, cultural and tourism industries. Since the first roadshow in August, the platform has organized four training sessions for rural tourism operators in different towns and districts. Many villages and communities have opened their own stores on the platform to offer special services, tourist routes and related products.

Hea Zhongshan will organize more promotion, research and education activities, aiming to further explore the integration of agriculture, culture, and tourism in rural areas.